The process of writing a snappy "economy beer"-related title for this piece was torment itself. I couldn't use a made-up word like "Beeronomics" even though it sounded class in my head because a quick Google search told me there's a book by that name.
Economical puns and wordplay related to phrases like "a rising tide lifts all boats" were typed down then erased with a groan. "A Sinking Pint Raises All Spirits?" Howay Ruari, you're better than this.
This week, beer bloggers Boak and Bailey dropped a short but effective article about the importance of calling attention to good beer available at a palatable price, in the light of ongoing debates on craft beer pricing and the fear of the £5 pint becoming standard. In these heady days of rage, of consumer boycotts and macro takeovers, a buycott movement is a refreshing, cool wind after a season of black rain. With this in mind, I swung by my favourite beer shop on a mission to buy a session's worth of beer, making sure that each can or bottle was in the region of the £2 mark, and shout out the best of the bunch.
Hell, maybe the whole bunch. It's nice to be your own editor.