The Plough is a public house in my home town of Cramlington (although I do have a bit of a laugh, off and on, about how I live across the road in East Hartford now) and this weekend a beer festival is happening there. For maybe two weeks Jamie, a friend of mine who works there (ring the nepotism alarm!) has been texting me updates on the increasingly "craft" roster of beers she's been putting together.
Into my hands, tonight, went three bottles from this list, a teamsheet of excellent beers both home and away, which puts Cramlington- a town remarkable for appearing in a Biggles book, and for Sting once working here- in an excellent beery light.
Eskimo Joe, from Fierce Beer, looks like a double hard bastard. For a start, the Fierce logo- a pissed-off looking hop, looks it's just about reached its limit for this shit. More obvious than this, though, is the fact that the label art features a polar bear in Inuit garb that is just straight up screaming, You know you're in for a good time when there's a polar bear on the bottle.